Par Tolles on KOLO News: Pandemic could accelerate Reno’s rise says longtime local developer


By Mike Stefansson Published: Dec. 16, 2020 at 12:44 PM PST

RENO, Nev. (KOLO) - If there’s a city poised to bounce-back from the COVID-19 pandemic, one longtime local real estate developer says it could be the Biggest Little City.

“I hate to say, but COVID accelerated a lot of good things happening in Reno,” said Par Tolles, owner of Tolles Development Company in Reno. Tolles, whose portfolio includes the Sticks development in Midtown and the new Village at Rancharrah in South Reno, says stricter lockdowns in California led to more people coming to Northern Nevada for “a sense of normalcy”. He adds many businesses have already established a hub in Reno, while commuting to bigger cities like San Jose and San Francisco. “Where Reno was considered a satellite city for the Bay Area, it is now a satellite city for the Bay Area,” said Tolles. “We are a Zoom town. If you asked me one I’d really be worried about, it’d be malls,” said Tolles. “I think dense indoor shopping that can compete with online shopping are dinosaurs that will have to evolve into a more diversified product.”

And according to Tolles, Northern Nevada has proved to be on the best places in the country to adjust and diversify operations.

“We’re this wonderful melting pot of gaming, university, small business, Reno-Tahoe,” said Tolles. “We have this wonderful art influence because of Burning Man. Recreation.”

“We’re really our own unique, special quilt of different interests.”

And as time goes on, Reno’s only catching the interest of more people looking for a new home for their families and businesses.

“I think people have experienced Reno, who haven’t in the past. They’ve realized what we really have to offer,” said Tolles. “Whether you like it or not, we’re going to get more populated, we’re going to have more Californians living here. For everything we love and the reasons we live here, people are discovering. I think, 10 years from now, we’re going to be a more vibrant and interesting place.”

To learn more about Par Tolles and Tolles Development Company, head to

Copyright 2020 KOLO. All rights reserved.